September 2022 Virtual Construction Roundtable

  • September 16, 2022
    8:00 am - 9:30 am

Topic My Brain Made Me Do It: Psychological drivers of employee behavior

Do the things that people do leave you scratching your head?  Does the way that management responds after an incident do more to devolve the culture than to improve it? Do your messages about safety seems to go unnoticed?  If you answered “yes” to any of these questions, the answer resides in that mass of gray matter between your ears.

There’s more than meets the eye when an incident occurs, but many incident investigation processes fail to consider human cognition as a contributing factor.  How we respond as safety professionals or operations leaders after something bad happens says more about us to the workforce than when we are calm and collected in a safety meeting or training session.  And the way we communicate about safety must cut through all the noise that our employees are faced with if it is to be received, processed, and applied.

This session will help you understand the drivers of human behavior, how the brain works, and how to use biology to your advantage – making clear connections between people, performance and culture. Through specific examples and personal experiences, this engaging presenter will help you achieve an understanding of the psychological mechanics behind risk assessment, human reaction and communicating in a way people will pay attention.


Justin R Ganschow, MS, CSP, CHMM
Business Development Manager
Caterpillar Safety Services, Caterpillar Inc.

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